We are Walter Phoenix. Straightforward, honest, result oriented. At our core, we are your guide to navigating the challenging peaks of growth and innovation.
Our
Values
Efficiency
Efficiency is key to achieving success in fast-scaling organizations where time and resources are critical. We specialize in cutting through complexity, delivering strategies and solutions that maximize impact with minimal waste. By embedding efficiency into everything we do, we empower businesses to scale faster without compromising on quality or vision.
Empowerment
Equipping teams with the tools, knowledge, and confidence to make bold decisions and drive impactful change: We view our role as catalysts, helping founders and teams realize their full potential in challenging and dynamic environments. By prioritizing empowerment, we create an atmosphere of collaboration where growth isn’t just achievable—it’s inevitable.
Responsibility
Responsibility means owning the outcomes of our actions and the impact we have on the businesses we support. We take a proactive approach, ensuring that every step forward is purposeful, sustainable, and beneficial for all stakeholders. At Walter Phoenix, responsibility isn’t just a value; it’s a commitment to fostering trust and accountability in every partnership.
Authenticity
Authenticity ensures that every action and decision aligns with our core principles, fostering trust among our clients and partners. We believe that genuine relationships and honest communication lay the foundation for long-term success. By staying true to who we are, we inspire the same transparency and integrity in the businesses we support.
OUR PEOPLE
Together, we’ll conquer the heights of success with resilience, strategy, and unwavering support.
Monique Hoell
Founder, CEO
Walter Phoenix was founded in 2022 by Monique Hoell.
Monique has over a decade of experience in various roles across early- to late-stage startups in Europe. She co-founded the DTC consumer brand HelloBody, spearheading its international growth to serve over 1.5 million customers in Europe and the US, achieving >$70 million in annual sales before its acquisition by the DAX-listed consumer goods group Henkel in 2020.
Walter Phoenix's network comprises seasoned professionals specializing in marketing and sales, operations, finance, business intelligence, leadership, and human resourcing. Once product-market fit is achieved, the firm provides comprehensive support across all areas of growth — from scaling and fundraising to M&A and beyond.
Our Home
info@walterphoenix.com
Walter Phoenix GmbH
Französische Str. 47
10117 Berlin